REVIVING THE KLANG VALLEY ECONOMY DURING PANDEMIC THROUGH DIGITALISATION OF THE MARITIME LOGISTICS INDUSTRY: Article 3

Siti Salma  Norman; Mohamad Rosni  Othman

doi:10.46754/jml.2021.12.003

Authors

Siti Salma Norman Universiti Malaysia Terengganu
Mohamad Rosni Othman Universiti Malaysia Terengganu

DOI:

https://doi.org/10.46754/jml.2021.12.003

Keywords:

Maritime logistics, Digitalisation, COVID-19 pandemic, Competitiveness, Fuzzy Delphi

Abstract

The maritime logistics industry is an international business ecosystem and backbone of Malaysia’s economic development. Due to the COVID-19 pandemic, we have witnessed a drastic decline of industries all over the world, which may take a very long time to recover. This paper discusses the digital transformation of the maritime logistics industry based in the Klang Valley of Peninsular Malaysia as a strategic plan to improve existing business processes and make it resilient in face of the challenges brought on by the pandemic. We evaluated the digitalisation practices of maritime logistics companies to identify enablers that can help restore the economy as the industry tries to move on under the shadow of COVID-19. The Fuzzy Delphi (FD) method is used to collect and analyse data based on the response of 18 experts with more than five years of industry experience. A total of 15 key enablers were determined and ranked in terms of priority, with the top three being changes in the long-term industry growth rate, marketing innovation and implementation of digital platforms. These key enablers may then be used to develop good strategies to enhance competitiveness and build the resilience of this sector against the disruptions brought on by the pandemic.

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