A REVIEW OF THE EFFECTIVE CONTRIBUTION OF HALAL HOLISTIC HOSPITALITY TO ATTAIN THE UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS (UNSDGs)
Keywords:
Halal Holistic Hospitality, United Nations Sustainable Development Goals (UNSDGs), community development, ethical consumption, cultural inclusivity.Abstract
Halal Holistic Hospitality (3H) incorporates Islamic ethical standards with sustainability and inclusivity. These service practices are multidimensional, including halal food and drinks, Muslim-friendly accommodation, and Sharia-compliant wellness. These three pillars ensure that Muslim travellers’ spiritual, cultural, and well-being needs are fulfilled. This study seeks to assess the effectiveness of 3H in achieving the United Nations Sustainable Development Goals (UNSDGs). The current study adhered to Preferred Reporting Items for Systematic Reviews and Meta-Analyses extension for Scoping Reviews (PRISMA-ScR). A thorough keyword search was conducted across several databases, including Scopus, Dimensions, Open Alex, and ProQuest, covering the period from January 2014 to 3rd November 2024, yielding 641 research articles. After screening, 241 studies were included in the final review. The results demonstrate that Halal Holistic Hospitality significantly contributes to the UNSDGs, particularly ‘Decent Work and Economic Growth’ (SDG 8) and ‘Sustainable Cities and Communities’ (SDG 11). However, there are still significant challenges, for instance, security issues arising from inadequate preparation by local governments and a lack of digital awareness among stakeholders. There is also limited generalisability of cross-cultural tourist activities. These challenges hinder the efficacy of 3H implementation. Despite this, this framework exhibits strong potential for community well-being and promotes ethical consumption and inclusive tourism development. This research explores the conceptual framework of 3H, defines its integration with global sustainability goals, and highlights opportunities for future research. This review clearly suggests that 3H could assist in the development of halal tourism in an impartial and sustainable manner. It can be achieved by investing in digital innovation, comprehensive certification standards, and different comparative studies across regions.
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