FACTORS INFLUENCING CONSUMER CHOICE OF ELECTRIC VEHICLE USE IN KUALA TERENGGANU, MALAYSIA
Keywords:
Electric vehicles, consumer choice, carbon footprint.Abstract
Increasing awareness among the people and significant efforts to reduce their carbon footprint from daily travel activities are essential. Electric Vehicle (EV) is an alternative mode of travel that is energy-efficient and do not depend on fossil fuels. However, the adoption rate of EV in Malaysia, particularly in smaller urban like Kuala Terengganu, remains relatively low. Therefore, this study aims to determine the factors that can affect consumers’ choice to use EV in Kuala Terengganu, Malaysia. This empirical study used a survey questionnaire distributed to 200 respondents in Kuala Terengganu, Malaysia. The data were analysed using descriptive and multiple regression analysis. The study findings revealed that Infrastructure Facilities, Consumer Income, and Consumer Knowledge have a significant impact on consumer choice of EV to reduce carbon footprints in Terengganu. However, the price of electric vehicle has no substantial impact on consumer choice for reduction of carbon footprint. It can be concluded that the price of EV, demographic profile of users, Infrastructure Facilities, and Consumer Knowledge are among the factors affecting consumers’ decisions to use EV in Kuala Terengganu to reduce carbon footprint.
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