THE IMPACT OF JENDELA IMPLEMENTATION ON INTERNET ACCESSIBILITY AND BUSINESS PRODUCTIVITY AMONG FAMILY BUSINESSES IN SABAH AND SARAWAK, MALAYSIA: A CASE STUDY
DOI:
https://doi.org/10.46754/umtjur.v7i2.498Keywords:
Business productivity, family business, internet accessibility, JENDELAAbstract
The National Digital Network (JENDELA) initiative represents a significant national effort to improve digital infrastructure and connectivity across Malaysia, particularly in underserved and rural areas. While the initiative aims to enhance internet accessibility and foster digital inclusion, the actual impact of JENDELA on family businesses, especially those located in remote regions such as Sabah and Sarawak, remains underexplored. Thus, an in-depth focus group study was performed to gather insights from representatives of family businesses operating in the target regions. The objective of this study is to examine the impact of the JENDELA initiative on internet accessibility among family businesses in Sabah and Sarawak. The findings from the focus group discussions provided insights and information on family businesses in the context of JENDELA. The findings can be instrumental in informing decisions and implementing effective strategies to support family businesses. Accordingly, improvements that contribute to increased business productivity, cost savings, and revenue growth are essential for the sustainability and success of family businesses. While the research emphasised the benefits of JENDELA, it also highlighted challenges and disparities, particularly related to affordability and varying infrastructure conditions in rural areas. Overall, this focus group study contributes a unique perspective that helps to explain how JENDELA has affected family businesses in the region. In addition, the insights gained from the participants shed light on the practical implications of digital infrastructure improvements. It also offers valuable guidance for policymakers and stakeholders seeking to further enhance digital connectivity and support the growth of family businesses in Sabah and Sarawak, Malaysia.
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