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Edward E, Paramasivam V, Nadarajah P. THE RELATIONSHIP BETWEEN INTERNAL BRANDING AND BRAND CITIZENSHIP BEHAVIOUR AMONG EMPLOYEES OF PKT LOGISTICS GROUP SDN. BHD. JML [Internet]. 2024 Dec. 31 [cited 2026 Mar. 5];4(2):58-81. Available from: https://journal.umt.edu.my/index.php/jml/article/view/531